Vidal Sassoon Vivid Shine Color Shampoo is a gentle cleansing shampoo for color treated hair. It shields your color-treated hair from damage and works together with our Vivid Shine Color Conditioner to help protect your hair color up to 40 washes. Perfected by experts, our antioxidant rich shampoo helps prevent oxidation that weakens colored hair. Gently cleansing, the shampoo acts as a primer to help protect your fashion-forward, fabulous colored hair.