Organix Ever Straight Brazilian Keratin Therapy Shampoo is packed with so much good-for-your-hair goodness. Antioxidant-rich coconut oil, strengthening keratin proteins, smoothing avocado oil and rich cocoa butter are blended into one super wash to make hair super happy. One exotic ingredient is awesome, but four can do so much more. In this exclusive blend, coconut oils, keratin proteins, avocado oil and cocoa butter work together to bring new life to your hair.