Loreal Elvive Damage Care Conditioner. The science of damaged or brittle hair. Damaged hair can lack the natural cement which keeps it strong and resilient, meaning the fibre is left unprotected. The Loreal laboratories have patented a combination of molecules called Ceramide-Cement a replica of the natural cement found in hair. The formula targets damaged areas to: 1) Fill the cracks in hair - Hair feels more resilient. 2) Seal the hair's cuticle - Hair feels smoother and shinier. Proven Results - Up to 95% less breakage from brushing, hair feels replenished and protected from root to tip.