Loreal Hair Expertise EverStrong Reconstruct Shampoo gently cleanses while strengthening hair to prevent breakage and tame frizz. It nourishes damaged hair and leaves hair strong and silky. Adds strength from the 1st wash. Introducing formulas so gentle, yet so strengthening. Free from harsh sulfates, the EverStrong Sulfate-Free Fortify System contains our patented Bio-Ceramide Complex, which strengthens the hair fibre after just one wash, helping it resist breakage.