JOHNSON'S Baby Regular Gold Shampoo is as gentle to the eyes as pure water. Leaves your baby's hair smelling fresh and looking shiny - NO MORE TEARS formula is gentle for newborns - Soap-free and clinically proven hypoallergenic = Dermatologist-tested - Paraben-free Baby's delicate eyes need special care during bathtime. JOHNSONS baby shampoo is as gentle and mild to the eyes as pure water. This baby shampoos NO MORE TEARS formula cleanses gently and rinses easily, leaving your baby's hair soft, shiny, manageable and clean while smelling baby-fresh.