Formulated with Activated Carbon and Vitamin B3, Pond’s Pure White Deep Cleansing Facial Wash removes dead skin cells and impurities in your skin from the inside, resulting in brighter, radiant skin on the outside.  Uncover your natural radiance. Created with activated carbon, the unique formula of Pond’s Pure White reaches deep within your pores to lift away black impurities and remove pollution, dirt and dust particles. Giving you clear and fairer-looking skin.