Aimed at maintaining and enhancing the vibrancy of coloured hair, L'Oreal Paris Colour Protect Elvive Colour Protect Shampoo's UVB filter absorbs UV rays to protect hair from fading. Contains ceramide-R to repair damage and restore the cuticles resistance to enhance hair texture and shine. Electrostatic conditioning agents nourish and protect coloured hair to prolong and accentuate colour vibrancy.