The AVEENO® brand has harnessed the naturally soothing power of oatmeal in this ultra-gentle wash to help you care for your baby’s skin. This breakthrough formula combines soothing oat essence and ACTIVE NATURALS® Colloidal Oatmeal with rich emollients to soften and soothe irritated, extra-dry skin, and gently cleanses without damaging the skin’s barrier. It’s even been awarded the National Eczema Association Seal of Acceptance. It’s fragrance free, dye free and alcohol free.  Softens and soothes irritated, extra-dry skin.