Loreal Men Expert White Activ Brightening foam helps men in removing the dead cells from their skins, thus leaving it luminous and bright. It uses effective ingredients that act as good peeling agents. It not only smoothes out irregularities, but also helps in stimulating a healthy dead skin-cell removal routine. This face-wash not only helps brightening the skin fair, but also removes dirt or makeup. It removes all impurities from the skin.