Sensodyne Gum Protection has been specially formulated for people with sensitive teeth. With regular brushing Sensodyne Gum Protection helps strengthen teeth, fights tooth decay and promotes gum health.It contains an antimicrobial agent which with twice daily brushing helps to remove plaque above the gum line, and works to maintain healthy gums. Plaque build up can lead to gum recession and increased tooth sensitivity. Number one dentist recommended brand for sensitive teeth. Dentists have been recommending Sensodyne for many years. Sensodyne Gum Protection is a low abrasion, fluoride containing toothpaste that, when used twice a day, provides 24/7 care for sensitive teeth.